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Entertainment

Buried Alive for 50 Hours: The MrBeast Stunt YouTube Crowned Its Top Video of 2021

MrBeast spent 50 hours in a coffin underground in March 2021. YouTube named it the year's No. 1 top trending video in the US, and it has since passed 329 million views.

Buried Alive for 50 Hours: The MrBeast Stunt YouTube Crowned Its Top Video of 2021
File photo: Jimmy Donaldson, known as MrBeast, photographed in September 2023. (Photo: Steven Khan / CC BY 4.0, via Wikimedia Commons)

There is no prize, no opponent and no plot twist — just a man in a coffin, buried under a mound of dirt, waiting for a clock to run out. "I Spent 50 Hours Buried Alive", uploaded by MrBeast in March 2021, became the most-watched new video of that year on YouTube, was named the platform's No. 1 top trending video of 2021 in the United States, and has since passed 329 million views at the time of writing.

Two days underground, filmed from inside the coffin

The video opens with Jimmy Donaldson already sealed in a clear-topped coffin, announcing that he will spend the next 50 hours buried alive — a stunt he cheerfully describes as the dumbest thing he has ever done. His friends lower the coffin into a pit, cover it with earth using an excavator, and plant a mock gravestone above him. Inside, Donaldson has the barest survival kit: some food and water, a pillow, lights, cameras recording every angle, a walkie-talkie connecting him to the surface, and air conditioning piped in to keep the box breathable. A medic was on standby above ground in case anything went wrong.

The rules added a MrBeast flourish: if he asked to be dug out early, his friends would be allowed to tase him. What follows is less a competition than a slow psychological unravelling, edited for comedy. Donaldson counts down the hours, complains about the smell, struggles to sleep, panics briefly when dirt shifts above him, and talks to pass the time. His crew, camped above ground, monitor the cameras and periodically check that he is still conscious. At the 50-hour mark the excavator returns, the coffin is uncovered, and a stiff, filthy and visibly relieved Donaldson climbs out to celebrations.

The stunt was dangerous in ways the breezy editing understates. Being buried, even in a prepared coffin with air supplied, carries risks of suffocation, overheating and panic, and Donaldson's own team treated the production as a safety operation as much as a film shoot. That has not stopped imitators: copycat attempts by smaller creators later made headlines of their own, prompting warnings that the stunt should not be repeated without professional support.

The video YouTube itself put at No. 1

YouTube's official year-end rankings for 2021 placed "I Spent 50 Hours Buried Alive" at the top of its United States trending list — the defining viral video of the year on the world's biggest video platform. By December 10, 2021, it had been viewed more than 151.7 million times, and it was the most-viewed video uploaded anywhere on YouTube that year. Donaldson thus held the year's two biggest viral moments simultaneously: the buried-alive stunt in spring, and his real-life *Squid Game* in the autumn.

Its longevity is the more remarkable statistic. Unlike news clips or music videos, the buried-alive video kept accumulating an audience for years, climbing past 300 million views and, according to recent channel trackers, beyond 329 million. It sits near the very top of Donaldson's catalogue, among videos that cost millions to produce — yet its own production was, by his standards, almost austere: a hole, a coffin, a small crew and two days of patience.

The endurance formula

The video's real legacy is the template it perfected. Its ingredients — one simple, extreme premise that fits in five words; a countdown clock; a subject slowly deteriorating on camera; short check-ins that reset the viewer's attention — became the grammar of the endurance-challenge genre that now fills YouTube. Donaldson himself returned to the well repeatedly, spending 50 hours in solitary confinement in another video that has drawn more than 300 million views, and in 2023 he went back underground for a full seven days in "I Spent 7 Days Buried Alive", which has itself been watched more than 230 million times.

Critics ask what it says about online entertainment that hundreds of millions of people will watch a man lie in a box. The more practical reading is that the video understood something about attention: the spectacle is not the coffin but the waiting, and the question of whether a person will quit. Television once built such formats with networks, insurers and studios. Donaldson built one with a shovel, a camera and an audience that trusted him to actually stay down there. The 50 hours were real — and on YouTube, that turned out to be enough.

Read the original reporting: MrBeast / YouTube

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